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Occupational Certificate:
Marketing Coordinator Level 05

OFFERED AT THESE CAMPUSES

About this programme

The purpose of this qualification is to prepare a learner to function as a Marketing Coordinator.

A Marketing Coordinator provides a support role to marketing team members and managers by undertaking administrative tasks and coordinating key deliverables to ensure that a company meets its strategic marketing objectives.

A qualified learner will be able to:

Coordinate key deliverables of products and services to (a) target market(s).
Support the deliverables across the full spectrum of the communication activities and channels.
Coordinate marketing and sales activities across the marketing mix.
Coordinate Customer Relationship Management (CRM) activities.
Undertake administrative tasks related to marketing metrics for the processing of payments.

Minimum Admission requirements

NQF Level 4 qualification.

Duration

1 Year

Career Opportunities

The Marketing Coordinator is an entry level occupation for learners seeking a career in the marketing environment. This qualification will provide learners with competencies to confidently support the marketing activities in both small and large organisations that must maintain a competitive edge against their competitors. The present pandemic highlighted the vulnerability of companies to competitive disruption, and the importance of continuing to invest in maintaining their market share.

This qualification provides opportunities for horizontal and vertical articulation options.

Horizontal Articulation:
National Certificate: Advertising, Level TBA: Pre-2009 was L5.

Vertical Articulation:
National N Diploma: Marketing Management, NQF Level 6.

Course content

Knowledge Modules

Marketing Business skills
Ready for Work Standards
Campaign /Project Management
Marketing Business Tools
Business Calculations
Customer Relationship Management
Business Environment
Digital Tools

Practical Skill Modules

Coordinate Key Deliverables of Products and Services to a Target Market
Support the Deliverables Across the Full Spectrum of the Communication Mix
Coordinate Marketing and Sales Activities
Coordinate Customer Relationship Management (CRM) activities
Undertake Administrative Tasks Related to Marketing Metrics and Processing of Payments

Work Experience Modules

Processes and Procedures for Coordinating Key Deliverables of Products and Services to a Target Market(s)
Processes and Procedures for Supporting the Deliverables Across the Full Spectrum of the Communication Mix
Processes and Procedures for Coordinating Marketing and Sales Activities
Processes and Procedures for Coordinating Customer Relationship Management Activities
Processes and Procedures within the Scope of Administrative Tasks Related to Marketing Metrics and Processing of Payments