The Centre for Entrepreneurship Rapid Incubator (CfERI) is making waves with a groundbreaking initiative that is set to propel its alumni entrepreneurs into the digital age. The CfERI, in collaboration with Abaguquli 4IR, is currently hosting a dynamic accelerator programme aimed at equipping students and community-based SMMEs with crucial digital and marketing skills to enhance their business growth.
Led by the visionary CEO, Ms. Aasiyah Adams, Abaguquli 4IR, a Level 1 BBBEE women-owned company, brings a wealth of expertise in digital skills training. Through this collaboration, alumni entrepreneurs are not only refining their digital marketing skills but are also actively creating professional business advertisements to be published across multiple social media platforms. This exciting step is designed to amplify their brand visibility, reach broader audiences, and ultimately drive increased sales.
Abaguquli 4IR’s commitment to shaping the future through digital education is evident in its diverse learning models, offering online, onsite, and hybrid options to ensure that entrepreneurs have the flexibility they need to succeed in today’s fast-evolving digital landscape. The company’s goal is clear: to provide individuals with the tools and knowledge to thrive in the digital economy.
“Our mission is to provide skills that uplift individuals and contribute to a strong economy,” says Aasiyah Adams, CEO of Abaguquli 4IR.
The CfERI’s Programme Manager, Thomas Mvumvu, emphasizes the ongoing need for entrepreneurs to adapt and evolve. “Entrepreneurship is about continuous learning, adaptability, and seizing opportunities. This programme is helping our alumni build strong digital footprints, positioning them for greater business success in the digital age.”
This powerful partnership between CfERI and Abaguquli 4IR is an exciting testament to the value of collaboration in nurturing South Africa’s next generation of successful entrepreneurs. Stay tuned as we follow the journeys of these passionate entrepreneurs and celebrate the impact they are making in their industries.
